Buy One, Get One Free!

It’s the sort of headline that grabs your attention whilst you’re out shopping. So it’s all the more important that when you place yourself on that same shelf you provide something for the bargain hunters and browsers to pick up on – after all, like Match.com, those supermarkets boast such a huge range of products.

However, these days I get the distinct impression that I’m in amongst that bargain bucket section with those dented tins of tomatoes and that mystery tin with no label. Is it a tin of peaches or a can of dog food for dinner? Ah, that’s the mystery of the bargain bin – a bit like the Internet dating game too really.

So, due to lack of sales, I’ve decided to rebrand and relaunch myself by rotating my main profile picture with one of those in my profile library to see if it has any effect. Also, given that the ladies promptly return me back to the shelf without so much of a trial offer, I’ve also decided to spruce up my profile by buying a book called I Can't Believe I'm Buying This Book: A Common Sense Guide to Successful Internet Dating.

I just hope I don’t end up relaunching myself like Coca-Cola and Mars once did. Still, at least they had a marketable product in the first place. Is British Beef back on the menu? Only time will tell.