Men Make 'Smalls' Talk Buying Lingerie

According to a report on Yahoo news, an army of macho men will be patrolling the smalls section of Marks and Spencer to help prevent the blushes and blunders of blokes picking up sexy undies for their wives, girlfriends or secret lovers for Christmas.

Apparently, the scheme was launched in twelve branches of M&S last Christmas on a trial basis and it's now been extended to cover the lingerie departments of fifty stores.

Now, don't get me wrong, whilst this is quite a good marketing idea by M&S, I'd probably be even less comfortable approaching a "macho man" than a woman and asking for help in picking out something sexy in the lingerie department.

If anything, I'd be far happier asking a female sales assistant - after all they are more likely to have a clue about these unmentionables - plus you could simply point at someone in the store when they ask you "what size are they?" and they'd actually have an idea of the size.