Now That’s What I Call Advertising!

It was a day that chocolate lovers the world over will have only ever seen in their wildest dreams. Not even the likes of Homer Simpson will have seen such as site as this – an advertising hoarding that could be eaten.

It may have been a dentists, or one of our NHS health nazis ultimate nightmares but, boy, was Covent Garden the in place to be today. For in an amazing advertising stunt, those clever people at Thorntons built an edible hoarding made from 860lb of pure and unadulterated chocolate. And it was much appreciated by the slobbering shoppers - it was eaten in mere three belly aching hours.

The Easter creation, a world first in the land of chocolate, was made of 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate slabs - each weighing a deliciously chunky 2kg. The hoarding took three months to plan (with no doubt a few chocolate "casualties" along the way) along with 300 hours for the team of 10 to build. It was also expected to last a week - so much for that plan eh?

Naturally, it was the children who took advantage of the free feast – although I’m sure some enterprising Londoner will now be selling large chunks of it on Ebay or their marketstall, but I’m certain that there’ll be a few irate mothers complaining that their offspring didn’t touch their dinner!